Child Care Marketing http://www.simple-marketing-ideas.com/ChildCareMarketing Child Care marketing may be one of the most critical elements missing in the Early Childhood Education industry. And, to make it worse, in my opinion, many of the best child care businesses simply do not have a clear grasp of marketing or, more specifically, a good understanding of practicing effective Child Care Business marketing.
It isn’t as difficult as most people think. But, unfortunately, what many people think that marketing is — actually isn’t marketing, at all! This isn’t specific to just the child care business. This is specific to most businesses. Marketing simply is not understood and appreciated by many.
Even though people are subjected constantly to marketing examples such as “just do it,” “have it your way,” “we love to see you smile,” “the happiest place on earth,” etc., many business owners do not always appreciate the effectiveness of these marketing campaigns. We, sometimes, mistakenly think that such campaigns are expensive to implement. What is expensive, however, is not doing any marketing at all for your child care business. Or, just as bad, confusing advertising activities with child care marketing.
Your child care business marketing strategies should be consistent, targeted, thought out and tested. Also, there are certain criteria that must be continuously counted and monitored.
This video offers examples of child care business marketing. http://www.youtube.com/watch?v=A_oI_QAV-Ig
Duration : 0:10:9